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Tip From the Experts:
As your company grows and changes, you will need to update the content on your website.
If you don’t have the tools to easily make updates yourself, website maintenance can become an expensive headache.
How Can I Update My Site?
Over time, your company, products, and services will change. You will have special offers, new testimonials, upcoming events, and exciting news. If you can’t update your website yourself you will be forced to pay a developer for each one of these little changes – which will be very expensive over the lifetime of your website.
So how can you keep your website content fresh and up to date with paying programmers an arm, a leg, and your firstborn son?
Your Content Management System
A Content Management System (CMS) is software that creates and manages HTML content. In lay terms, it is a program that allows you to easily edit your website without seeing any of the confusing computer code. The catch is that most websites do NOT come with a CMS. Instead, many website owners have to edit the code directly or – more likely – pay someone else to edit it for them.
An Example
To illustrate just what a Content Management System (CMS) is all about, let’s look at a quick example. The following is a sample of code from one of our clients’ web sites. Please note that this is only the first five lines out of the 160 lines of code that make up the web page www.Mipsm.org/about
<html xmlns=”http://www.w3.org/1999/xhtml” dir=”ltr” lang=”en-US”>
<head profile=”http://gmpg.org/xfn/11″>
<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″ />
<title>About | Meditation for Inner Peace and Self Mastery</title>
<link rel=”stylesheet” href=”http://www.mipsm.org/wp-content/themes/mipsm/style.css”/>
<head profile=”http://gmpg.org/xfn/11″>
<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″ />
<title>About | Meditation for Inner Peace and Self Mastery</title>
<link rel=”stylesheet” href=”http://www.mipsm.org/wp-content/themes/mipsm/style.css”/>
Now, let’s look at that same page through their CMS.
As you can see, with the CMS editing a web page is very similar to editing a document in Microsoft Word. You can easily update your content, format your text, add pictures, and more. Best of all, creating whole new web page for your site requires just a few clicks.
Take Control
The ability to keep your web content fresh and up to date is essential for growing your business quickly. And a CMS puts you in control.
This is why we include a CMS with each website that we build. This allows you to easily grow your website to match the evolving needs of your business. And best of all, you can pocket all of the money you would otherwise have spent on programming fees over the lifetime of your website.